The Rise and Rise of Social Proof

The Rise and Rise of Social Proof

We all know that the way consumers interact with brands has changed forever.

The old world model of mass 'push' broadcast marketing from brands to consumers has progressively and rapidly evolved towards 1:1 'pull' engagement marketing with consumers in the hot seat.

So within this maze of contemporary decision making, social proof now plays an increasingly powerful role. In a world full of clutter, social proof helps people to both fast track and de-risk their purchase decisions. 

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