Chief Marketing Officer
Greg Abbey is the Founder and Chief Marketing Officer of Steam Marketing, which was established in 2014.
He is a highly accomplished and ROI driven business leader with expertise in marketing strategy, execution and analytics in a digitally powered world. With industry experience spanning 20 years, the marketing of high growth, customer centric brands has been a predominant theme.
Greg’s track record of business growth and transformation includes the launch of new and relaunch of existing brands, spanning from ASX corporates to start ups in Australia, New Zealand and Europe. This has been fuelled by a purpose driven approach to drive brand alignment.
In recognition of commercial and creative results, Greg has won prestigious Effie, AMI, Midas, AB+F, ADMA, Cool Brands and Marketing Society awards. He was named in the AdNews 40 Under 40 and achieved the honour of leading the B&T Marketing Team of the Year.
Curious by nature, Greg always strives to push the boundaries of marketing best practice. Quite uniquely, he is equally astute with ideas (the art) and analytics (the science). He is often described as a friendly and personable, but at the same time action oriented and results driven.
As an active contributor to the industry, Greg regularly delivers marketing workshops and presentations. He is an AMI Certified Practicing Marketer, State Councillor and holds a QUT Bachelor of Business - Marketing, internationally accredited CIM Diploma of Digital Marketing and University of Virginia Specialisation in Design Thinking and Innovation.
Steam Marketing are well connected in the world of marketing, advertising, and media, whether you are based in Brisbane or anywhere across Australia and New Zealand. We have a strong network of marketing professionals to work as part of your business, either in the short term or long term. We can also run a review of your marketing operations right through to the selection of partners to help invest marketing dollars even more effectively.
The implementation of your marketing program can happen in many different ways. Your existing team can simply get on with the job. Or Steam Marketing can work with your existing team and partners. Or we can purpose build a virtual team amongst our network of partners to bring the program to life. So we are 'agency agnostic', have the ability to connect with your existing partners and are ultimately focused on marketing effectiveness!